As organizations continue to adopt a digitalized blended learning approach, it is more important than ever to invest and establish a culture of learning in order to be successful. Values, goals and more importantly, employees define a strong corporate culture.
As Frank Cespedes points out at Harvard Business Review, “U.S. companies spend over $70 billion annually on training, and an average of $1,459 per salesperson — almost 20 percent more than they spend on workers in all other functions.” But sales reps lose more than 80 percent of the information they were taught at traditional sales training within the first 90 days. Sales training, as we know it, is broken.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” - Aristotle
Many of the world’s top high-tech companies have started selling subscription-based access to their training content, generating net new revenue through an Enterprise Content Marketplace. These organizations understand the value of their content: it allows their customers to maintain their expertise on the latest products and technologies, and helps them earn and renew their certifications, all resulting in job security and career growth. They also understand the importance of the overall training experience, and know that a more enjoyable training experience leads to more engaged users, which in turn leads to “stickier” customers who become brand advocates.