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What is dynamic watermarking?

Traditional Sales Training is Broken; How To Create a Sales Culture of Learning

As Frank Cespedes points out at Harvard Business Review, “U.S. companies spend over $70 billion annually on training, and an average of $1,459 per salesperson — almost 20 percent more than they spend on workers in all other functions.” But sales reps lose more than 80 percent of the information they were taught at traditional sales training within the first 90 days. Sales training, as we know it,  is broken.

Finding The Balance

We are what we repeatedly do.  Excellence, then, is not an act, but a habit.” - Aristotle

Why We Are Adopting a “Lazy Development Strategy"


5 Key Components of a Successful Enterprise Content Marketplace

Many of the world’s top high-tech companies have started selling subscription-based access to their training content, generating net new revenue through an Enterprise Content Marketplace.  These organizations understand the value of their content: it allows their customers to maintain their expertise on the latest products and technologies, and helps them earn and renew their certifications, all resulting in job security and career growth.  They also understand the importance of the overall training experience, and know that a more enjoyable training experience leads to more engaged users, which in turn leads to “stickier” customers who become brand advocates.

Create ‘Stickier’ and More Profitable Customers By Monetizing Training Content within a Seamless eLearning Marketplace

Did you know that one Content Raven client takes in an additional $12 dollars in product and service orders for every one dollar their customer spends on training? Customers are willing to pay for training, and then they are willing to buy more product and upgrades down the line.  It’s profit on top of profit for companies with effective training programs.