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Traditional Sales Training is Broken; How To Create a Sales Culture of Learning

As Frank Cespedes points out at Harvard Business Review, “U.S. companies spend over $70 billion annually on training, and an average of $1,459 per salesperson — almost 20 percent more than they spend on workers in all other functions.” But sales reps lose more than 80 percent of the information they were taught at traditional sales training within the first 90 days. Sales training, as we know it,  is broken.

Finding The Balance

We are what we repeatedly do.  Excellence, then, is not an act, but a habit.” - Aristotle

Why We Are Adopting a “Lazy Development Strategy"