The Importance of Consuming and Analyzing Metrics

There are countless ways a company can use big data and qualitative information to determine the suite of services and functionality a customer would want or need. From good old-fashioned tally marks to  highly robust analytics that consider your company’s entire customer experience ecosystem, there are tools that give clues as to what would provide meaningful automation for customers, set them on the path to success and reduce operating costs.

By Deborah Rapsinski • March 23, 2017

Key Features for a Successful Enterprise Video Training Platform

The next-generation learning experience platform is the future of corporate training. As businesses continue to transition to a blended learning environment, video platforms have emerged as an effective and invaluable asset to enterprise training organizations.

By Shina Neo • October 27, 2016

7 No-Brainer Reasons to Choose Digital Publishing for Your Next Masterpiece

There’s something really spectacular about holding a physical book: being able to hold the weight of what you’re about to read, seeing the coffee stains and creases from all of the love the book received in the past and that wonderful feeling of accomplishment when you’re nearing the end of a book.

Ebook readers have some great features as well: being able to start reading a book as soon as you’ve picked it out, carrying numerous books on just one, slim ebook reader and having access to more books and reading materials than any book store could hold.

By Christy Laubach • February 16, 2015

What's the Big Deal About Big Data?

big data resized 600You can’t throw a stone without hitting the term “big data.” Corporations of all sizes are struggling to collect, analyze and make decisions based on the massive amounts of data that are being gathered each day from their consumer base. Although direct marketers have dealt with data for decades, technology is making it even easier to track content usage, website visitors, social mentions and more. Big data is not going away – it’s just getting bigger.

By Joe Moriarty • August 8, 2012

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