Awais Ahsan

Awais is Director of Marketing at Content Raven. Having taught math for 10 years, he is passionate about Education, Training, & Technology. Awais holds his MBA from the UC Berkeley Haas School of Business and an MA from Teachers College, Columbia University.

Recent Posts

6 Trade Show Hacks to Enable Your Sales Team

One only needs to Google the phrase “are trade shows...” to quickly see that there is a lot of negativity around the efficacy of attending these events:

By Awais Ahsan • March 17, 2017

2 Keys to Effective Sales Teams: Sales Training and Sales Enablement

According to Manpower’s 10th annual talent shortage survey, a sales person is the fourth hardest role to fill in an organization. Ask any sales manager and they will tell you that of all sales roles, inside sales teams are especially difficult to staff. Inside sales representatives typically need significant sales training and a lot of high quality sales enablement tools to do their job well, feel successful, and therefore commit long term to the role. While sales positions in general are hard to fill, it does not help the situation that inside sales reps are also expensive to source.

By Awais Ahsan • January 18, 2017

4 Must Haves for the Perfect Sales Enablement Solution

The 2016 Sales Enablement Study from CSO Insights reports that more than half of all enterprises will implement a sales enablement solution by the end of 2017. B2B sales and marketing organizations are taking steps to more effectively collaborate in order to drive more leads and increase revenue.

By Awais Ahsan • October 28, 2016

How Gamification Works for Sales Enablement

We always hear that sales reps simply do not use the sale tools, content, and data sheets that are created to help them sell.  In fact, IDC says that as much as 80 percent of content goes unused by sales teams. One simple and effective way to fix this problem is gamification. Gamification uses quizzes, quests, leaderboards and prizes to encourage sales training and development.  

By Awais Ahsan • October 11, 2016

3 Sales Enablement Technologies That Get Results

Sales enablement is the people, information, data and technology helping more reps meet and exceed quota each quarter. It is a multi-disciplinary function at the intersection of sales coaching, training and content marketing in leading edge enterprises. And it is a current favorite of sales leaders.

By Awais Ahsan • September 20, 2016
Incredibly Easy Sales Enablement Tips to Close More Deals

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