2 Keys to Effective Sales Teams: Sales Training and Sales Enablement

According to Manpower’s 10th annual talent shortage survey, a sales person is the fourth hardest role to fill in an organization. Ask any sales manager and they will tell you that of all sales roles, inside sales teams are especially difficult to staff. Inside sales representatives typically need significant sales training and a lot of high quality sales enablement tools to do their job well, feel successful, and therefore commit long term to the role. While sales positions in general are hard to fill, it does not help the situation that inside sales reps are also expensive to source.

By Awais Ahsan • January 18, 2017

Email Open Rate Is a Useless Metric

Email is one of the best ways for companies to generate leads and is regarded by marketers as the most effective digital marketing strategy.  It’s an inexpensive way to reach tons of potential buyers and yields the best ROI of digital marketing efforts. On average, for every $1 spent on email, companies receive $44.25 in return.

By Christy Laubach • February 26, 2015

Hooking Leads and Closing Deals: What You Aren’t Tracking is Losing You Money

We collect an enormous amount of information about our leads before we even contact them. By using a service like HubSpot, we learn the pages of our website that our leads have seen, what forms they have submitted and what specific product or service interests them. We can see what company a lead works for, how large that company is and maybe even the lead’s most recent tweet.

By Christy Laubach • January 26, 2015
Incredibly Easy Sales Enablement Tips to Close More Deals

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