Email Open Rate Is a Useless Metric

Email is one of the best ways for companies to generate leads and is regarded by marketers as the most effective digital marketing strategy.  It’s an inexpensive way to reach tons of potential buyers and yields the best ROI of digital marketing efforts. On average, for every $1 spent on email, companies receive $44.25 in return.

By Christy Laubach • February 26, 2015
Incredibly Easy Sales Enablement Tips to Close More Deals

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