Sales training is a $5 billion dollar industry, according to Sales Performance International and companies spend as much as $30,000 or more training individual sales reps.
Sales trainers are smart people. They know when something is broken, and if The Bridge Group is correct and sales reps are only meeting their quota half of the time, then something is very broken. It is clear that sales kick off events, in-room presentations, and mandated day-long training sessions are not working for the 50 percent of today’s sales learners who are failing to meet quota. E-learning programs can fix many of the problems with sales training.
Sales managers, especially B2B and technology sales executives, are fighting an uphill battle to recruit and retain their sales staff. In fact, according to Manpower's 2016 survey sales representatives are the third toughest role to fill for any organization. But, it turns out that more so than many other tools, effective sales enablement programs can play an outsized role in helping sales managers increase retention and job satisfaction amongst the sales team.