Amazon remembers your purchase history and style preferences to recommend the best products for you, giving you a truly personalized online shopping experience. Netflix recommends shows for you to watch based on your personal viewing history, making it easier for you to find the movies and shows you like. Today everything on the Web is personalized, and so it is no surprise that personalized eLearning is the biggest trend in sales training in 2017.
According to Manpower’s 10th annual talent shortage survey, a sales person is the fourth hardest role to fill in an organization. Ask any sales manager and they will tell you that of all sales roles, inside sales teams are especially difficult to staff. Inside sales representatives typically need significant sales training and a lot of high quality sales enablement tools to do their job well, feel successful, and therefore commit long term to the role. While sales positions in general are hard to fill, it does not help the situation that inside sales reps are also expensive to source.
According to Salesforce.com, a sales rep spends 67 percent of their time doing something besides selling. We know all too well that a good chunk of that time is spent on reporting, but another significant portion of it is spent in training sessions. Too often those training sessions are in-person, large group training sessions designed to provide the greatest amount of information to the most people in one sitting.