According to Salesforce.com, a sales rep spends 67 percent of their time doing something besides selling. We know all too well that a good chunk of that time is spent on reporting, but another significant portion of it is spent in training sessions. Too often those training sessions are in-person, large group training sessions designed to provide the greatest amount of information to the most people in one sitting.
Sales training is a $5 billion dollar industry, according to Sales Performance International and companies spend as much as $30,000 or more training individual sales reps.
We always hear that sales reps simply do not use the sale tools, content, and data sheets that are created to help them sell. In fact, IDC says that as much as 80 percent of content goes unused by sales teams. One simple and effective way to fix this problem is gamification. Gamification uses quizzes, quests, leaderboards and prizes to encourage sales training and development.