Have you heard someone say that they are more right-brained or left-brained? The Left Brain- Right Brain Theory is a way to explain how people think and act differently. Those who are more right-brained tend to be very creative and intuitive, while those who are left-brained are more logical and analytical. Left-brained vs. right-brained people tend to communicate and solve problems in very different ways, but both are equally as important to your company’s success.
We collect an enormous amount of information about our leads before we even contact them. By using a service like HubSpot, we learn the pages of our website that our leads have seen, what forms they have submitted and what specific product or service interests them. We can see what company a lead works for, how large that company is and maybe even the lead’s most recent tweet.
We’re excited to announce the addition of Marketing Raven™, a next-generation marketing analytics tool, to our growing product portfolio. As marketers shift focus to inbound campaigns, gaining greater insight into what happens after a piece of collateral has been downloaded has never been more critical – or easier.