Sales managers, especially B2B and technology sales executives, are fighting an uphill battle to recruit and retain their sales staff. In fact, according to Manpower's 2016 survey sales representatives are the third toughest role to fill for any organization. But, it turns out that more so than many other tools, effective sales enablement programs can play an outsized role in helping sales managers increase retention and job satisfaction amongst the sales team.
If you ask a sales leader to describe his millennial employees, you are likely to hear terms as diverse as entitled, flighty, ethical, and coachable. Likewise, training and enabling a sales team comprised of millennials is either remarkably rewarding or incredibly frustrating. But, there is one thing that is not up for debate: Millennials are taking over your salesforce.