According to Manpower’s 10th annual talent shortage survey, a sales person is the fourth hardest role to fill in an organization. Ask any sales manager and they will tell you that of all sales roles, inside sales teams are especially difficult to staff. Inside sales representatives typically need significant sales training and a lot of high quality sales enablement tools to do their job well, feel successful, and therefore commit long term to the role. While sales positions in general are hard to fill, it does not help the situation that inside sales reps are also expensive to source.
Sales training is a $5 billion dollar industry, according to Sales Performance International and companies spend as much as $30,000 or more training individual sales reps.
Only 31 percent of organizations currently employ social selling tactics. This despite the fact according to Invesp, 78 percent of people report that a company’s social media efforts impact their purchases. There is a clear link between trusted, educational content delivered via social media, and sales success. So why aren’t more organizations taking advantage of the benefits of social selling?
The great college basketball coach John Wooden once said, “A coach must never forget that he is a leader and not merely a person with authority.”
Sales enablement is the people, information, data and technology helping more reps meet and exceed quota each quarter. It is a multi-disciplinary function at the intersection of sales coaching, training and content marketing in leading edge enterprises. And it is a current favorite of sales leaders.