Only 31 percent of organizations currently employ social selling tactics. This despite the fact according to Invesp, 78 percent of people report that a company’s social media efforts impact their purchases. There is a clear link between trusted, educational content delivered via social media, and sales success. So why aren’t more organizations taking advantage of the benefits of social selling?
The great college basketball coach John Wooden once said, “A coach must never forget that he is a leader and not merely a person with authority.”
Sales enablement is the people, information, data and technology helping more reps meet and exceed quota each quarter. It is a multi-disciplinary function at the intersection of sales coaching, training and content marketing in leading edge enterprises. And it is a current favorite of sales leaders.