Business analysts have a long tradition of researching about why businesses fail. The topic has become a staple of business publications and bloggers who will periodically rank their 5-10 reasons that startups don’t take off, small businesses dreams crumble and once successful enterprises meet their demises.
We have all worked with sales people. Think about the last great sales person you worked with – the one that helped you make the right decision for your business. Chances are that person is engaging, committed and dependable. Most likely that rep has had soft skills training. Of course, the sales rep has also learned how to prospect, position the product, and negotiate. But those technical skills are not the skills that have made you a loyal customer. When it comes to being a successful salesperson, sales managers say that soft skills training matters most.