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September 8, 2016

Content Security: Preserving the Future of the Cloud

Written by Shina Neo

Content Security: Preserving the Future of the Cloud

It isn’t very often you witness major tech rivals band together to support a specific cause. However, when it comes to security and the right to defend their customers’ fundamental privacy rights, it becomes a collective mission.

Amazon, Apple Inc., Google, Mozilla and other tech companies have come together to rally behind Microsoft’s battle to prevent the U.S. government from accessing customer data and the right to notify customers if U.S. officials request their information. Microsoft claims that government searches of personal emails and data violate the U.S. Constitution and puts the future of mobile and cloud computing at risk. 

In the past decade, the emergence of cloud computing has become a major driving force in today’s highly competitive work environment, essentially changing the way business is done. Companies including Google, Amazon and Microsoft provide cloud computing services, allowing customers to store data and host applications on remote servers that can be accessed anywhere, at any time. According to a Salesforce blog, cloud migration is a top priority for IT leaders as cloud services are providing time and monetary relief for IT teams.

Although cloud computing is not a new concept and many companies have recognized the business value of working in the cloud, a main concern is content security

In a traditional IT environment, security is ensured through system administrators having full control over the infrastructure. Since the cloud integrates a number of infrastructure elements, it becomes a challenge to provide consistent security across all platforms, explained Amir Naftali, co-founder of FortyCloud, in a Forbes article.

According to the 2016 State of the Cloud Survey, there’s been an increase in hybrid cloud adoption, more specifically 71 percent this year up from 58 percent in 2015. Since the 2013 State of the Cloud Survey, cloud security has been a major challenge. While still an important issue, data now shows the lack of resources and expertise to train for cloud support as the predominant cloud challenge. As businesses are placing more data in the cloud, the need to implement cloud-specific training is critical.

For any company to be successful, implementing a layer of security at the file level is crucial when storing data in the cloud, said Joe Moriarty, CEO of Content Raven.

“No matter what type of cloud technology you’re using, encrypting files with their own level of security can help ensure that important data stays safe,” he said.

According to Moriarty, the three biggest content security mistakes businesses make in cloud computing include the following:                                                             

  • Putting sensitive documents on mobile devices without proper encryption
  • Not encrypting the data stored in the cloud
  • Sending sensitive information via unencrypted email.

The benefits of cloud computing will be affected if privacy rights are not protected, as mentioned in a Bloomberg article. It’s all about trust and if customers feel content security is an issue and their data is not private, then the benefits of the cloud are threatened.

Successful organizations understand the importance of securely communicating and distributing their message. By designing and implementing a strategy that securely delivers your content, cloud computing can be an invaluable asset to your business.

Shina Neo

Shina Neo is the content marketing manager at Content Raven where she is responsible for the publication of all blog posts, white papers, eBooks, infographics and social media campaigns. Previously, Shina worked as a news reporter and has written for numerous newspapers and magazines nationwide. She holds a Masters of Science in Journalism from Boston University.

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