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October 29, 2015

The Need For Dynamic Watermarking In Today’s Hyper Content Creation Environment

Written by Joe Moriarty

The Need For Dynamic Watermarking In Today’s Hyper Content Creation Environment


Content comes in many formats today, and distribution is as easy as clicking a “share this” button. But content is not always intended for wide distribution. Whether you want to promote your company and know who is getting the word out for you, or protect your files from prying eyes, watermarking is a simple way to do both. There are a couple of options when it comes to watermarking, so how do you decide what type of watermark is best to use when sending a file?

Static Watermarks State The Owner

A static watermark is text or an image that you place on a file that stays the same for any person who opens it. This is great for people who want to promote their work and have it traced back to them. Static watermarks can also be useful in that you can add information about the file: where a photo was taken or who the author is on a document for example. A static watermark is best used for promotion of the original author, photographer, or content owner and simple content tracking. Some try to use it for security. You could put your company’s logo, for example, and hope that it deters others from stealing company content or sharing it with others. A static watermark tells the viewer where the content came from originally, but it probably won’t stop someone from downloading it or repurposing it for their own use.

Dynamic Watermarks Declare The Recipient

When it comes to your important documents and videos, especially those that have sensitive information in them or are part of a proprietary collaboration, you want to be sure that you are doing everything you can to keep them secure. Dynamic watermarking is one way you can help protect your files. Dynamic watermarks change based on the recipient. This could be a name or email address that changes to be that of the intended recipient for example. If you sent someone a file with a dynamic watermark, their name would then be permanently embedded in that file. This offers greater security than static watermarks because if someone shares that file without permission, their name will be on that file and it will create a very visible audit trail.

Applying watermarks to your content are easy using Content Raven, are easy to apply, and a simple way to protect or promote your files. You can place watermarks on any file type including video. If you’re looking for content security, dynamic watermarks are better at deterring others from stealing content or claiming your work as their own. If you want to protect your files better, be sure to place watermarks in a place that can’t just be cropped out and don’t allow recipients to download or print files.


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Joe Moriarty

Joe Moriarty, the CEO of Content Raven, is an experienced salesperson and leader with a strong history of increasing sales and motivating his teams. Joe’s background includes vice president and director positions in software companies, including VP of sales and marketing at Hybrivet Systems (later acquired by 3M). Under Joe’s leadership, Hybrivet gained national distribution in Lowe’s, Home Depot, Sherwin-Williams, and Walmart stores, and its products became the gold standard for lead detection.

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